Buy and sell in a
country where you
have no company
Food sold in the European Union must carry the name and address of an operator established in the EU. Great Britain requires a UK address. That single line of small print stops most manufacturers before they start.
We become the supplier
Our British, European and American entities can appear on your label as the food business operator responsible for placing the product on that market, and can act as importer of record on the way in. You reach the customer without incorporating a company, renting an office or employing anyone in that country.
Being named on a label carries real responsibility, so we take it seriously and we do not take it on blind. The product has to pass the same checks we apply to any consignment: eligible category, approved origin establishment, ingredient and allergen declarations that stand up, and specifications we can see.
This is a contracted arrangement with defined obligations on both sides, not a mailing address. Terms are agreed in writing before any label carries our name.
Labelling is not translation
A translator can render your ingredient list into another language. They cannot make it legal. Compliance in a destination market means the whole declaration is rebuilt to that market's rules.
| Element | What has to change |
|---|---|
| Allergens | Emphasised within the ingredient list in the way the market requires, against that market's own allergen list |
| Nutrition declaration | Mandatory nutrients, order, units and format set by the destination |
| QUID | Percentage declaration for ingredients named or pictured on the pack |
| Legal name | The prescribed name for that food in that market, which is often not a translation of the original |
| Origin | Country of origin or place of provenance, mandatory for some categories |
| Dates and storage | Date format, use-by against best-before, storage instructions after opening |
| Operator address | Name and address of the responsible operator established in that market |
| Language | All mandatory particulars in a language easily understood in the country of sale |
What we deliver
- Compliance review of your existing label against the destination market
- Rebuilt mandatory particulars, priced per SKU
- Print-ready artwork, or a marked-up specification for your own designer
- Multilingual versions where you sell into more than one market
- Our entity named as responsible operator, where you have no local establishment
Where the product is already in a Tetra Pak or similar carton, artwork can often be printed to your own brand at the manufacturing plant rather than relabelled after import. That is cheaper and it looks better on shelf.